Bullish Case: Strong growth potential in revenue from new products like Convert, and strong CTV partnerships, could improve financial results[Yahoo][adexchanger.com].


Show historical bullish cases

Bearish Case: The weak global digital advertising market, along with lower than expected financial performance augmented by poor demand for CTV, could depress PUBM's share price further[seekingalpha.com][seekingalpha.com][fool.com].


Show historical bearish cases

Takeaway: The future performance of PUBM is highly dependent on overall advertising market conditions, the success of new products, and their CTV partnerships. Also, potential market consolidation could have significant impact on the company's future market share[adexchanger.com][Yahoo].


Show historical takeaways

Potential Outcomes:

1. 40% Chance: Weak advertising market persists and low demand for CTV continues, leading to further decline in share price. Based on macroeconomic trends, and the low demand for CTV[fool.com][seekingalpha.com][seekingalpha.com].

2. 30% Chance: New products and CTV partnerships spur strong revenue growth, thereby improving PUBM's financial performance. This is based on the company’s release of new products and expanding partnerships[Yahoo][adexchanger.com].

3. 20% Chance: The market consolidates, leading to a more concentrated ad tech market and PUBM gaining more market share, as seen in previous consolidations[Yahoo].

4. 10% Chance: High profit margins help PUBM evolve into a larger, more profitable business over the long term, based on firm's financial profile[seekingalpha.com].


September 12, 2023


PubMatic Forecast

[PUBM]  PubMatic
Price Forecast: NEUTRAL    Price Action: FLAT



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