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Price Forecast:


Bearish   <->   Bullish

Bullish Case: Rising implied volatility indicates potential upward momentum for RL, supported by upcoming events like the Olympics, which historically enhance brand visibility and sales. Positive sentiment around sustainability initiatives may further bolster investor confidence.

Bearish Case: Lingering concerns over ongoing investigations into forced labor could damage RL's reputation, impacting sales and investor sentiment. Market volatility and economic uncertainty may hinder short-term gains despite positive long-term trends.

Potential Outcomes:

1) 40% chance of strong sales growth post-Olympics bolstering stock (+10% price increase).

2) 30% chance of sustained stagnation due to market conditions (-5% price drop).

3) 30% risk from reputational damage resulting in significant price decline (-15%).

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August 21, 2024


Ralph Lauren Forecast

RL      Ralph Lauren

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