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SAM Forecast



Price Forecast:


Bearish   <->   Bullish



Bullish Case: If sales rebound due to seasonal demand and successful marketing strategies, SAM could see a price recovery toward $350, reflecting a significant upside opportunity driven by brand loyalty and market shifts.



Bearish Case: If competition continues to saturate the beverage market and seltzer sales wane, SAM might risk falling below $270, driven by declining market confidence and operational inefficiencies.



Potential Outcomes:

1) Price recovery to $350 (30%);

2) Continued flat performance around $312 (40%);

3) Downward pressure resulting in a drop to $270 (30%). These probabilities are based on current market trends and historical performance data.



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November 20, 2024


Boston Beer Co. Forecast

SAM        Boston Beer Co.

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