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NOBL Vs. SDY: Which Dividend Aristocrats ETF Reigns Supreme? - Seeking Alpha

The ProShares S&P 500 Dividend Aristocrats ETF (BATS:NOBL) and the SPDR S&P Dividend ETF (NYSEARCA:SDY) have delivered outstanding returns over the last decade with less risk. However, dividend consistency seekers only need one. This article differentiates the two based on past performance, dividends, and current fundamentals at the industry level. I conclude that NOBL is the better choice based on superior profitability, earnings growth, and earnings momentum, and thus, it is more likely to grow distributions. It's a close call, but I look forward to explaining why in more detail below.

seekingalpha.com     Apr 27, 2023