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TAP Forecast

Bearish <—> Bullish

80% Confidence

Bullish Case: The lower implied volatility and growing call activity indicate market confidence in TAP's innovative product momentum. Strategic diversification and premiumization efforts strengthen growth prospects.

Bearish Case: Mean-reverting price action combined with ongoing competitive pressures and declining consumer trends suggest limited short-term upside despite recent optimism.

Potential Outcomes: 55%: Moderate growth driven by innovation. 20%: Stagnation due to competition. 25%: Decline from economic pressures.

June 13, 2025

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