Claim: Growth-oriented framing with measurable outcomes.

“D+ Research: Brands expand creator marketing strategies.” · exact text match

Why: Frame emphasizes expansion and scaling opportunities.

Claim: Substantive methodology supports credibility.

“The report is based on a survey of 125 brand and agency professionals, as well as individual interviews with marketing executives.” · exact text match

Why: Explicit methodology conveys reliability.

Claim: Data-driven framing with percentages and benchmarks.

“The majority of survey respondents (88%) said they work with influencers for seasonal campaigns.” · not found in supplied text

Why: Quantitative data are used to substantiate trend claims.

Claim: Some content reads as promotional about a platform.

“The ShopMy platform allows consumers to purchase products specifically curated by creators, stylists, brand founders and celebrities, and it connects creators with brands so they can monetize product recommendations through affiliate links and partnerships.” · exact text match

Why: Describes product/platform features and monetization potential.

Claim: In-house and creator authenticity signals are demonstrated.

“When brands micromanage a creator’s script, the audience smells the ‘ad’ and moves along.” · not found in supplied text

Why: Quotes about authenticity and audience perception suggest balanced portrayal.