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Bullish Case: Under Armour's recent partnerships, including with Stephen Curry, may boost brand visibility and sales, supported by improving retail conditions and consumer interest in athletic gear.

Bearish Case: Intense competition and previous poor financial results continue to overshadow Under Armour, risking further declines in market share and investor confidence amidst ongoing economic challenges.

Potential Outcomes:

1. Strategic partnerships boost sales (40%);

2. Continued market pressures lead to stagnation (35%);

3. Major operational changes by leadership could spark revival (25%).

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September 18, 2024

Under Armour Forecast

UA Under Armour

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Correlated Assets

Assets that tend to move strongly with UA

UAA Under Armour (0.98)

FL Foot Locker (0.78)

MCD McDonald's (0.76)

KNX Knight-Swift Transportation (0.76)

CCI Crown Castle International (0.75)

Uncorrelated Assets

Assets with little price relationship to UA

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VRNT Verint Systems (-0.0)

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JPM JPMorgan Chase (-0.0)

ANET Arista Networks (0.0)

Anticorrelated Assets

Assets that tend to move strongly against UA

USO United States Commodity Funds (-0.64)

FNV Franco-Nevada (-0.65)

UCO ProShares Ultra Bloomberg Crude Oil (-0.67)

GSG BlackRock Institutional Trust Company N.A. - iShares S&P GSCI Commodity-Indexed (-0.68)

STAA Staar Surgical (-0.71)

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