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* Nothing on this website constitutes investment advice, performance data or any recommendation that any particular security, portfolio of securities, transaction or investment strategy is suitable for any specific person. Helium Trades is not responsible in any way for the accuracy of any model predictions or price data. Any mention of a particular security and related prediction data is not a recommendation to buy or sell that security. Investments in securities involve the risk of loss. Past performance is no guarantee of future results. Helium Trades is not responsible for any of your investment decisions, you should consult a financial expert before engaging in any transaction.
* Nothing on this website constitutes investment advice, performance data or any recommendation that any particular security, portfolio of securities, transaction or investment strategy is suitable for any specific person. Helium Trades is not responsible in any way for the accuracy of any model predictions or price data. Any mention of a particular security and related prediction data is not a recommendation to buy or sell that security. Investments in securities involve the risk of loss. Past performance is no guarantee of future results. Helium Trades is not responsible for any of your investment decisions, you should consult a financial expert before engaging in any transaction.
The blue line is Helium's historical forecast. The black line is the actual closing price. Full transparency of past predictions. Hover over points for more information. Video Tutorial.
Future Price Cone
The future price cone means the model thinks there is a 80% chance the price will land within the bounds of the cone. A blue cone is neutral, a green cone is bullish, and a red cone is bearish.
Model Correlation
Higher (closer to 1) means a more accurate model and lower (closer to -1) means a less accurate model. This is the Spearman Correlation between model predicted percent change and actual percent change calculated over the last 150 days.
Percent Correct (up or down)
This is the percent of the time our models predicted the correct direction of the price (either up or down) over the last 150 days.
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* Nothing on this website constitutes investment advice, performance data or any recommendation that any particular security, portfolio of securities, transaction or investment strategy is suitable for any specific person. Helium Trades is not responsible in any way for the accuracy of any model predictions or price data. Any mention of a particular security and related prediction data is not a recommendation to buy or sell that security. Investments in securities involve the risk of loss. Past performance is no guarantee of future results. Helium Trades is not responsible for any of your investment decisions, you should consult a financial expert before engaging in any transaction.
Helium Summary:
Digital advertising's effectiveness is undermined by eroding consumer trust, particularly due to data harvesting for targeted ads [cointrust.com]. Blockchain technology is poised to revolutionize the industry by enabling data ownership [cointrust.com], potentially restoring trust.
Chase Bank's use of financial data for digital ad targeting [clickz.com], Dove's commitment against AI-altered advertisements [Fox Business], and the impact of advertisements on consumers [searchengineland.com] exemplify current dynamics.
Regulatory developments, like overturning advertising bans for cannabis [Market Watch] and actions against deceptive advertising practices [Law.com], further shape the landscape.
April 12, 2024
Evidence
Blockchain technology is being heralded for the potential to revolutionize social media and digital advertising by empowering users with ownership of their data [cointrust.com].
Chase Bank's foray into digital advertising with financial transaction data showcases the precision targeting capabilities available today, raising questions of data ethics and consumer privacy [clickz.com].
Perspectives
Advertiser's Perspective
Advertisers may believe in the precision and power of targeted advertising and could argue that data harvesting is essential for a refined consumer experience [cointrust.com].
Consumer's Perspective
Consumers might feel their privacy is violated through data harvesting and the personalized advertising they receive. They may appreciate efforts by brands like Dove for ethical advertising [Fox Business].
Regulator's Perspective
Regulators might be concerned with consumer rights, data protection, and the ethics of advertising, potentially leading to more stringent policies and oversight [Market Watch], [Law.com].
Blockchain introduces transparency and data ownership into digital advertising, potentially increasing trust and efficacy [cointrust.com]. How is consumer trust affecting digital ads?
Eroding trust limits ad effectiveness as consumers grow wary of invasive data practices and lack of transparency [storyboard18.com].
Across the digital sphere, emotions and opinions on the interplay between blockchain technology, digital advertising, and consumer trust provide a kaleidoscope of perspectives.
Central themes emerge around blockchain's potential in rebuilding trust through transparency and security, contrasting with growing skepticism over digital advertisements' invasiveness and the misuse of biometric and behavioral data.
There's a twinge of humor and frustration over advertisements' omnipresence, with some users celebrating their ability to evade targeted ads, while others critique the sheer volume and questionable tactics in digital marketing.
Amidst this, the innovative use of blockchain and cryptocurrency technologies sparks interest and hope for a new paradigm in digital interactions and asset management, suggesting a future where trust and efficacy in digital advertising might be restored or fundamentally transformed.
Context
The digital advertising industry is at a crossroads, termed 'surveillance capitalism,' where personal data is a currency. There's a growing public discourse on data privacy and a push for more integrity in advertising practices.
Takeaway
The equilibrium between effective advertising and consumer privacy is delicate. Ethical advertising and transparent data use can potentially harmonize business interests with consumer rights.
Potential Outcomes
If consumers continue to distrust digital advertising, its effectiveness may deteriorate, leading to an industry-wide shift towards more ethical practices .
Blockchain could become the standard for data handling in advertising, resulting in increased consumer trust and efficacy of digital ads .
* Disclaimer: Nothing on this website constitutes investment advice, performance data or any recommendation that any particular security, portfolio of securities, transaction or investment strategy is suitable for any specific person. Helium Trades is not responsible in any way for the accuracy
of any model predictions or price data. Any mention of a particular security and related prediction data is not a recommendation to buy or sell that security. Investments in securities involve the risk of loss. Past performance is no guarantee of future results. Helium Trades is not responsible for any of your investment decisions,
you should consult a financial expert before engaging in any transaction.
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