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Bari Weiss reveals business plan for buzzy new media startup

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Bari Weiss, the New York Times columnist turned independent newsletter writer, has hired ten full-time employees and over a dozen contractors to help build her new media company, The Free Press, Weiss told Axios in an interview. Why it matters: The success of Weiss' Substack newsletter and podcast, both of which she launched last year after leaving The New York Times, shows there's an appetite for coverage that's meant to rebuke traditional media products. "I'm responding to a demand, and I'm expanding based on the hunger of the audience. And that hunger and appetite is just huge. We're at the very, very beginning of what this could be,"

Axios     Dec 14, 2022