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Telegram boosts cryptocurrency via ads 

Source: https://www.coindesk.com/business/2024/04/02/telegrams-pivot-to-ton-payments-for-ads-boosts-toncoin/
Source: https://www.coindesk.com/business/2024/04/02/telegrams-pivot-to-ton-payments-for-ads-boosts-toncoin/

Helium Summary: Telegram's recent shift to TON payments for its advertising platform has significantly increased the usage and activation of TON wallets, promoting adoption of the Toncoin cryptocurrency.

As a result of Telegram accepting Toncoin for advertisement payments, the network's wallet activations have more than doubled, signaling a potentially successful venture into utilizing cryptocurrency to power social media advertising economies with a symbiotic revenue-sharing model for both content creators and the platform [Coin Desk][Coin Desk].


April 06, 2024



Evidence

Telegram has started to accept Toncoin for advertisements, boosting the currency's utility and network activations [Coin Desk].

The adoption led to a record number of TON wallet activations, doubling previous records [Coin Desk].


Perspectives

Cryptocurrency Advocate


Highly Detailed Analysis/Bias/Interest of Perspective 1 with inline citations: Cryptocurrency advocate may argue that Telegram's innovation represents a pivotal moment for crypto, providing it with a real-world use case and mainstream exposure [Coin Desk].

Digital Advertising Professional


Highly Detailed Analysis/Bias/Interest of Perspective 2 with inline citations: A digital advertising professional could highlight the potential for a more democratic advertising platform, where access to campaign creation is more attainable [Coin Desk].

Cryptocurrency Skeptic


Highly Detailed Analysis/Bias/Interest of Perspective 3 with inline citations: Skeptics may express concerns over the volatility of cryptocurrency prices affecting the sustainability of Telegram's ad model [Coin Desk].


Relevant Trades

[BTC] Bitcoin


Q&A

What is the significance of Telegram's recent advertising change?

Telegram's shift to accept Toncoin for ads could signal a new era for crypto in mainstream digital advertising economies, possibly leading to wider acceptance and use of cryptocurrencies [Coin Desk].

How has the change affected Toncoin?

The adoption of Toncoin for payments on Telegram has led to record activation of TON wallets, indicating increased usage and acceptance of the cryptocurrency [Coin Desk][Coin Desk].


News Media Bias (?)


The sources Coin Desk [Coin Desk] and seekingalpha.com [Coin Desk] provide industry-specific insights and may possess latent biases toward the adoption and promotion of blockchain technologies and their potential for disruption.



Social Media Perspectives


The sentiment around Telegram's role in boosting cryptocurrency through ads seems to traverse a wide spectrum of emotional and intellectual landscapes.

On one end, there’s palpable excitement and optimism about the future potential of cryptocurrency and blockchain technology, evidenced by eager discussions about favorite cryptocurrencies and AI-enhancements in trading.

Meanwhile, specific instances of scams and frustrations with unrelated advertisements suggest caution and skepticism among netizens.

Moreover, while some express disappointment over the quality or relevance of ads, others humorously celebrate ads as unintentional endorsements for unrelated products or as puzzling but effective engagement strategies.

The emotions run the gamut—from excitement and optimism to skepticism and caution, interspersed with humor and criticism over advertisement tactics, reflecting a diverse and vibrant conversation around cryptocurrency's present and future in the digital ad space.


Context


The integration of crypto into existing social media platforms is relatively new and not yet widely implemented, which is crucial for understanding the pioneering aspect of Telegram's approach.


Takeaway


The integration of cryptocurrency into Telegram's advertising represents an innovative approach to digital marketing and revenue generation, bridging the gap between social media platforms and blockchain technology.


Potential Outcomes

Widespread adoption of crypto payments for ads becomes common, 60% probability, falsified if ad platforms do not integrate cryptocurrencies broadly within five years.

Limited adoption of crypto payments outside of niche platforms, 40% probability, falsified if major ad networks adopt cryptocurrency payments within two years.


Deepen Your Understanding

What regulatory challenges might Telegram face with crypto payments?

How does the user experience change with cryptocurrency-based advertising?


Discussion:


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