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AI Firms Get Religion on Marketing

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Artificial intelligence scientists and researchers, make room. You’re about to get an influx of new colleagues from the world of advertising and marketing, as the headlong race for AI dominance moves into a new, more commercial, phase. Exhibit A: As we scooped today, veteran marketing executive Mark D’Arcy, who spent a decade at Meta Platforms helping ad clients figure out ad campaigns to run on its apps, has joined Microsoft to help market the Copilot AI chatbot.Separately, late on Wednesday night, OpenAI announced that it was appointing Instacart CEO Fidji Simo to a new role overseeing its “business and operational teams responsible for how our research reaches and benefits the role” (for more, see here).

The Information     May 09, 2025