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✅   Digital advertising efficacy affected by consumer trust erosion

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Digital advertising's effectiveness is undermined by eroding consumer trust, particularly due to data harvesting for targeted ads [49]. Blockchain technology is poised to revolutionize the industry by enabling data ownership [49], potentially restoring trust. Chase Bank's use of financial data for digital ad targeting [1], Dove's commitment against AI-altered advertisements [0], and the impact of advertisements on consumers [35] exemplify current dynamics. Regulatory developments, like overturning advertising bans for cannabis [45] and actions against deceptive advertising practices [54], further shape the landscape.

Helium Trades     Apr 12, 2024