The desire of the medium

'What is the desire of the medium?' is both a rhetorical question and a fundamental one. The rhetorical question serves as a framework for investigating the interplay between the artist/designer and the medium during the creative act. Arts and design operate on the level of problematising: they do not reproduce the visible, they make visible. By this, I am suggesting that there is no preconceived objective criterion: all perception needs to be produced. A critical supposition is that the complexity of the world cannot be reduced to either macro- or micro-systems or models (anti-representation). The only interesting route to pursue is to investigate what a medium does (asignification), not what it is (essentialism).

scholarlypublications.universiteitleiden.nl     Jul 01, 2023