DV Forecast + Trading Strategies


Bullish Case: Continued growth in CTV and social media measurement, recent AI certification, and strong RMN metrics signal upside. Market may have overreacted to guidance cut, creating a buy opportunity.


Bearish Case: Weak guidance and major advertisers' pullback pose sustained risks. Overhang from misreporting X’s brand safety and Q2 earnings disappointment could further suppress stock.


Potential Outcomes:

1) Slow Q2 recovery (40%)

2) Further decline if guidance missed again (45%)

3) Stabilization with macro improvement (15%).


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May 28, 2024


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