MCD Forecast + Trading Strategies


Bullish Case: MCD's value meal strategy could attract consumers amid inflation and boost sales. The historical return surface suggests potential for positive returns.


Bearish Case: Recent PR crises and geopolitical tensions may dampen customer sentiment and sales, while high volatility indicates uncertainty.


Potential Outcomes:

1) Sales boost from value meals (60%)

2) Continued inflationary pressures reducing margins (30%)

3) PR crises reduce brand value (10%)

4) Geopolitical risks hurt international sales (15%)


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May 28, 2024


McDonald's Forecast

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