MO Forecast + Trading Strategies


Bullish Case: Altria's strong dividend yield, stable e-vapor market share through NJOY, and positive long-term revenue forecasts make it attractive for income investors.


Bearish Case: Declining cigarette volumes, unresolved JUUL litigation, and regulatory pressures threaten Altria's core business and growth prospects.


Potential Outcomes: E-vapor success providing 40% growth; legal/regulatory challenges reducing returns by 35%; declining cigarette volumes cutting revenue by 25% probability.


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June 17, 2024










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