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AP (Opinion)  on December 26, 2023


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🚨 Whisky woos young Chinese away from traditional 'baijiu' - The Associated Press

In this image from a video, visitors look at the bottling of a customized bottle of The Chuan whisky at the Chuan Malt Distillery in Emeishan in southwestern China’s Sichuan province on Dec. 13, 2023. The more than $100 million distillery owned by Pernod Ricard and based at the UNESCO World Heritage site Mount Emei, launched a pure-malt whisky, The Chuan, aiming to tap a growing taste among young Chinese for whisky in place of the traditional “baijiu” used to toast festive occasions. (AP Photo/Caroline Chen)

AP     Dec 26, 2023