Bullish Case: Ferrari continues to outperform in terms of sales and profitability with a significant order backlog till 2026 [Forbes]. Ferrari's shift towards sustainability shows proactive strategic planning [railway-technology.com], and an all-electric car in progress [europe.autonews.com] adds to its adaptability to evolving consumer preferences.


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Bearish Case: The bearish case could revolve around the potential reputational fallout from Adam Driver’s audience confrontation during the 'Ferrari' film promotion [TMZ], which may dampen the film's success and impact Ferrari's brand image.


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Takeaway: Ferrari's ongoing performance in race events and robust sales outlook [Forbes, The Independent] reinforce its strength as a dominant player in the luxury car market. However, potential risks, including inadvertent PR issues [TMZ] and logistical uncertainties, merit caution.


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Potential Outcomes:

1. Successful product launches including the 499P Modificata [carscoops.com] and forthcoming all-electric models [europe.autonews.com] could further strengthen Ferrari's luxury market position (65% probability).

2. Global logistic disruptions may impede Ferrari’s capacity to deliver on its backlog till 2026, leading to reduced revenue and customer dissatisfaction (25% probability).

3. A potential unpopularity or critical failure of the 'Ferrari' film could negatively impact Ferrari's brand reputation [TMZ] (10% probability).


November 14, 2023







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