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WPP Forecast

Bearish <—> Bullish

80% Confidence

Bullish Case: Investment in AI and return of clients to X suggest potential growth. Historical stability could indicate undervaluation, ready for a bounce back if market conditions improve.

Bearish Case: High implied volatility and declining price trends, combined with potential Coca-Cola account loss, suggest bleak growth prospects relative to costs.

Potential Outcomes:

1. Ad demand rise (55%) driven by AI integration.

2. Economic slowdown, reducing ad spend (25%).

3. Heightened competition (20%) impacts market share.

March 12, 2025

Forecast

WPP

Price Forecast
Future Uncertainty

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Uncorrelated Assets

Assets with little price relationship to WPP

ABEV Ambev (0.0)

ETSY Etsy (-0.0)

PATK Patrick Industries (0.0)

CNI Canadian National Railway (-0.01)

BB BlackBerry (0.01)

Anticorrelated Assets

Assets that tend to move strongly against WPP

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AZN Astrazeneca (-0.32)

CVS CVS Health (-0.33)

ASML New York Shares (-0.35)

TWO Two Harbors Investment (-0.46)

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