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Bullish Case: Positive menu innovations, robust digital strategy, and strong brand recognition globally. Recent new menu items and collaborations can drive sales and increase customer interest, especially in well-performing markets like China.


Bearish Case: Persistent geopolitical issues, market saturation, and recent negative PR events related to safety incidents could dampen customer trust and sales, reflected in a recent flat price trend and high volatility in options market.


Potential Outcomes:

1. Positive reaction to new menu items increasing customer visits (40%).

2. Geopolitical tensions negatively impacting global operations (30%).

3. Continued digital innovation driving sales growth (30%).


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April 27, 2024


McDonald's Forecast

MCD        McDonald's
Price Forecast: NEUTRAL    Price Action: RANDOM (?)











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