BKNG Forecast


Bullish Case: Post-pandemic travel resurgence, strategic dividend initiation by Booking Holdings, and robust historical revenue growth suggest a strong upside potential.


Bearish Case: Cybersecurity threats to the industry, generational shifts in booking channels, and high competition pose risks to Booking Holdings' market share.


Potential Outcomes:

1. Surge in travel demand (60% chance).

2. Market pressure from alternate booking channels (30% chance).

3. Impact of cybersecurity incidents (10% chance).


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April 10, 2024


Booking Forecast

BKNG        Booking
Price Forecast: NEUTRAL    Price Action: MEAN REVERTING (?)











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