Bullish Case: CLX's recent divestiture strategy and analysts' mixed but slightly rising average target price reveal potential for a leaner, more focused business poised for upside.


Bearish Case: Despite some positive analyst sentiment, CLX's high price-to-book ratio and lingering impacts from cyberattacks create skepticism about near-term growth.


Potential Outcomes: Recovery from cyberattacks, resumption of growth (40%). Continued operational challenges and cyber risks, leading to stagnant returns (40%). Unexpected positive catalysts driving significant upside (20%).


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March 27, 2024


Clorox Forecast

CLX        Clorox
Price Forecast: NEUTRAL    Price Action: MEAN REVERTING (?)











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