BUD Forecast



Bearish<—>Bullish



80% Confidence




Bullish Case: Positive reception to new marketing and a shift to non-alcoholic options could drive recovery. Recent campaigns may enhance brand image and sales.




Bearish Case: Volatility and prolonged backlash from past controversies, along with recent Surgeon General warnings, threaten market stability and brand image.




Potential Outcomes: 30% recovery with strategic rebranding, 50% continued sales decline due to lasting backlash, 20% stabilization from diversification efforts.




Trading Oracle: Consider a bearish short volatility position with credit spreads near-term given the high implied volatility and ongoing controversies. Utilize $50-$55 call spread expiring in 60-90 days to capture time decay, leveraging the flat price action expected.



January 17, 2025


Anheuser-Busch Forecast

BUD        Anheuser-Busch











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