ULTA Forecast



Bearish<—>Bullish



80% Confidence




Bullish Case: Ulta's strategic partnerships and strong customer loyalty underpin its growth, shown by 46% higher bullish risk. Resilience amid competition and market expansion initiatives highlight potential upside.




Bearish Case: Increased competition and tightening margins signal caution, with put options trading 41% more volume. Economic headwinds and market saturation pose significant risks to growth outlook.




Potential Outcomes:

1. 40% chance strategic initiatives drive growth.

2. 30% risk of margin pressures leading to declines.

3. 30% stabilization due to mixed signals.




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May 20, 2025


Ulta Beauty Forecast

ULTA        Ulta Beauty











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